Tag Archives: marketing

Memory Boys

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Hey! I got U2’s new album! “Songs of Innocence.” It’s pretty good, kind of looking back, but not in an especially nostalgic way. More in terms of sound–kind of delving into their late 80s/early 90s voice. A little preachier than some–kind of reaching back to “The Joshua Tree” symbolism. (Yeah, I got it that it’s secular and spiritual. Thanks.) I grew up with these guys–we’re about the same age; so it’s good to check in with them, see where they are, where they’re going….

Wait. What? Uh…I have the album on my phone, but I didn’t, uh, buy it. Apparently, U2 worked some kind of master marketing deal with Apple, and the new album downloads automatically if you have an iPhone. Nice if you like U2, but still kind of…unsettling. We’re the world’s biggest band, and don’t you forget it.” Hmm. Either that or: “God, we got to get kids listening to our stuff…they think we’re their parents’ band.” Which, you know, they are.

That said, some great work from The Edge, guitar techno-wizard, some of which will have guitarists digging out their Vox amps and Memory Boy delay units, chasing those 1/16th palm-muted echoes. And some of those monstrous distorted riffs that showed up on “Achtung Baby” and “Vertigo.” “Raised by Wolves” and “Cedarwood Road” kick ass…a term not always associated with U2. ¬†Nice that they decided to record hot–it’s an album that begs you to turn it up. Their last album “No Line on the Horizon” almost sounded like it was recorded in a whisper–like they were either depressed or suffering from migraines. On the other hand, Bono is very high in the mix. God bless him, but isn’t Bono high in every mix?

Kind of the perfect difference between U2 and Radiohead. The latter offered a stunning album–“In Rainbows”–as a pay-what-you-will download and did great, both with fans and critics. U2 says: hey, it’s free…whether you want it or not. Which probably reflects that, when you buy a Radiohead album, you never know what you’re going to get (though odds on it’ll be good…or at least provocative). When you buy U2, you pretty much know what you’re going to get and you listen for the variations (which, honestly, mostly come from The Edge).

The part that amuses me? That somewhere out there, Mick Jagger’s sitting alone in a darkened room, pouring glass after glass of Jack Daniels…utterly bereft that he never thought of this.

So much for innocence.


O dear readers from across the world….


I’m hoping to get off my ass and do some serious marketing of my plays this fall/winter. Looking for leads–theatres (and their contacts), possible directors or lead actors who might run with a piece, etc.–who might be interested in:

–A couple of tough, gritty full-length dramas about reporters covering war.

–A one-hour surreal mindbender about a guy who literally can’t figure out whether he’s dreaming, on drugs, or dead. Probably an appropriate late night piece. (Available as a world premiere.)

–A two-act bittersweet comedy-drama about an oddball DJ searching the country for “outsider” musicians. (Available as a world premiere.)

–A trio of ghost stories written for the stage.

–A pitch black comedy inspired by William S. Burroughs.

Any help you can offer would be hugely appreciated. If you don’t want your name mentioned in reference to this, consider it confidential; and, if you do, I’ll make sure who gets the credit (or blame, as the case may be). And if you’re not a theatre person but know of a theatre company in your town who might just be into one of the plays, that’d be equally as welcome.

If you don’t want to post here, please e-mail me at: splatterson@mindspring.com

Many thanks,

Steve